ITB Américas: international promotion and Holbox positioning
On November 11, 2026 SEDETUR reported Quintana Roo’s delegation participated at ITB Américas (Expo Guadalajara, Nov 10–12, 2026), led by Secretary Bernardo Cueto Riestra and CPTQ director Andrés Martínez. The stated aims were to strengthen international promotion, expand commercial opportunities and consolidate strategic alliances for Mexican Caribbean destinations. The article highlights Holbox as one of the tourism trends for 2027 included in the event’s promotional agenda. (Sources: 1, 2, 3) [1] [2] [3]
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