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Quintana Roo promotes Holbox and seeks international partnerships at ITB Américas; DEMA and Health & Wellness expo context

SEDETUR reports Quintana Roo's participation at ITB Américas (Nov 10–12) aiming to strengthen international promotion and alliances; context includes promotion at the DEMA Show and the second Health & Wellness Tourism Expo in Cancún.

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Puerto Cancún Center · November 12, 2026

ITB Américas: international promotion and Holbox positioning

On November 11, 2026 SEDETUR reported Quintana Roo’s delegation participated at ITB Américas (Expo Guadalajara, Nov 10–12, 2026), led by Secretary Bernardo Cueto Riestra and CPTQ director Andrés Martínez. The stated aims were to strengthen international promotion, expand commercial opportunities and consolidate strategic alliances for Mexican Caribbean destinations. The article highlights Holbox as one of the tourism trends for 2027 included in the event’s promotional agenda. (Sources: 1, 2, 3) [1] [2] [3]

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